Creating an adaptive community that accepts and supports those affected by HIV, HCV, STBBIs.
Providing a continuum of innovative and proactive approaches to harm reduction, prevention and a person-centered focus on support and education for those at risk and affected by HIV, HCV and STBBIs.
In 1987, we started the AIDS Committee of Niagara. We were an advisory committee to the Niagara Regional Public Health Service’s AIDS Program. We evolved from a committee to a not-for-profit, community-based AIDS service organization (ASO).
In 1990, we incorporated as AIDS Niagara and became a registered not-for-profit. We are proud of our evolution and our long history of serving the Niagara Region. Over the years, we have been guided by our vision, mission and beliefs.
In Oct. 2014 we officially changed our name to Positive Living Niagara. We are proud to announce the launch of our new agency name and logo as part of the ongoing evolution of our service to the Niagara Region in Ontario.
Our HIV/AIDS service agency has grown and evolved over the last 24 years, and we felt it was time for a change. We have refreshed our logo to reflect who we are today and to symbolize our dynamic future. This new name and symbol are more uplifting and reflective of all the people we serve who are at risk and affected by HIV.
We continue to be proud of our rich history. That’s why our new logo retains its core element, the HIV red ribbon.
This journey of change has taken us over a year . It involved getting the ongoing input from our clients, volunteers, staff and both local and provincial partners. We used formal and adhoc meetings, regular news letter updates and the Goodman School of Business at Brock university to arrive at the new branding. The process resulted in a strong buy in and sense of ownership of our final outcome.
One of the people we support best put our new name into perspective when they stated “This name does not label me as a person defined by HIV but as someone living life to the fullest.” We are very proud of our new name and what we hope it will inspire.